Pop-ups and temporary brand activations are a leading way to solve some of the most common challenges online retailers face. Ke trade periods are often plagued with fulfilment and logistics challenges that only real-world activations can solve. Pop-ups allow customers needs to be facilitated during periods where instant gratification for their purchase is of the essence. They also allow the opportunity to sell right up to the last minute during sale season and key trade events, like Christmas.
Pop-ups are now becoming part of many retailer’s strategic plans to optimise sales and revenue throughout the calendar year.
Brand activations and pop-ups can be used to launch new products or off load past season stock for special call to action events, like warehouse sales. Pop ups are also a great tool for marketing and PR and help create buzz and newsworthy content. They double as space for brands to host events or product demonstrations and tutorials, providing real-world locations for your customers to visit your business, give real-time feedback and allow your brand the opportunity to engage with customers offline, with the outcome being increased online sales in the geographical area thereafter.